This is probably what many people have been asking or are asking.
Lasi SpA tried to offer its own answer during the meeting entitled "Future-proof companies: how to plan and implement your own corporate sustainability approach", organized by Confindustria Como in collaboration with prof. Pierdavide Montonati and Marco Brusati.
The term "sustainability" is one of the most sought after on the internet and one of the most used in media. It is not always clear what this word means.
If ignorance frequently generates negative passions, it is equally true that poorly managed or exasperated information can become the cause of dogmatism and fanaticism, even on the issue of sustainability.
On the part of companies, as always, it would be good to maintain balanced positions and clarify what an "approach to sustainability" can mean.
The Confindustria Como meeting tried to focus the attention of the participants on some fundamental aspects of sustainability such as its measurement, planning, reporting and communication criteria.
It is in this context that the testimony brought directly by Giuseppe Boggio, CEO of Lasi SpA, was inserted, who tried to represent the reasons, difficulties and improvements of the path taken by the company towards effective sustainability.
Why did the company make this choice? It would be reductive to make it just a question of values, although these motivations should be the basis of every activity undertaken by mankind.
Even the theme of responsibility towards future generations is sometimes used in an opportunist and cloying way in many conferences on the subject, and this risks making the choice made lose credibility and concreteness.
LASI's response is indicative of solid thinking and a culture far from fashions: "We choose a sustainable model because in the ESG models there was our idea of what the LASI of the future should be like.". In ESG we have found a model that represents what we have always thought, but that we were previously able to express and implement in a less organized and articulated way.
We admit, in fact, that before the introduction of these models we did not collect and process information correctly, we simply acted in a sustainable direction, but in a less pragmatic way.
The recent adoption of new practices that regulate sustainable processes are a factor for improvement for Giuseppe Boggio: as this approach progresses over time, a real corporate culture is created.
When asked "Does an approach to sustainability really make sense?" the answer seems to emerge is "Yes", as long as we do not just act, but think - first